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Privacy Policy



Cheeky Zebra whose trading address is at 163 Peartree Road, Derby DE23 8NQ. Our email address is and our website is

(1) Why we have a privacy policy

Your individual privacy is important to us and this Privacy Policy is an overview to explain how we process (collect, use and hold) personal data (any information that identifies, or could reasonably be used to identify you) and comply with our legal obligations. Please read through the policy carefully and if you have any queries, email or look at section 2 below to find alternative ways to contact us.

We also use cookies on our website - see our separate Cookie Policy.

(2) Making changes to this Privacy Policy

The policy applies when you use our Website and our services.

This policy was last updated on 08.07.19. 

We may make changes to the policy (for example to keep up with changes in the law) so we advise you to check the policy as you use the Website and our Services, although we will let you know about material changes. However, if we make a significant change (for example use your personal data in a way which you wouldn’t expect) then we will actively let you know, for example, by emailing you.

2            CONTACTING US

The person responsible for our data protection is Sasha Gupta whom you can contact if you need any help or information about this policy or about how we collect and use personal data

By Post/mail: Sasha Gupta, Cheeky Zebra, 163 Peartree Road, Derby DE23 8NQ

By Email:


Personal data is any information which could identify you, including your name, address and email address and IP address. Special category data is more sensitive, such as information about your health or ethnic origin.

Depending on how you use the Website and services and what we provide to you, we collect a range of personal data from you, including your name and contact information (such as your address, telephone number and email) as well as other information which you choose to give us as you use the Website and our services. You may also choose (consent) to give us special category personal information so that we can provide services to you as you require. 

(1) What personal data do you collect?

We collect different types of personal data (any information that could identify you) but on the basis that we collect the minimum amount of data that we need. We may collect your personal data from you in the following ways:

  • Identification and contact information – such as your name and contact details (address, email, telephone number), and information when you register on the website, apply for a job with us or start to work with us.
  • Optional Information which you choose (consent) to give us and allow us to use so we can provide you with our services.
  • Additional information you give to us, such as, for example, you subscribe to a newsletter or take part in a survey or competition. This could be using the website directly or through social media, for example, if we run a Facebook survey (when the social media own’s privacy policy will also apply).
  • Customer Service Information you give to us when you ask us for any help and support.
  • Accounting and transaction data relating to what you buy from us and the running of our business and paying taxes (financial information is often anonymised.
  • Information from others which you ask or authorise them to provide to us.
  • Marketing information and preferences.
  • Technical and website use information such as IP (Internet Protocol) address, log-in data, browser information (type and version), location and time-zone settings, operating system and platform data, as well as data on how you use our website and access partner websites, products, and services and error reporting. Please also see our Cookie Policy.
  • Statistical information such as information that forms part of the aggregate information. So, for example, we may combine (aggregate) information about how you use the website and use it to share with our partners so we can bring the best discounts and offers to our website.
  • Publicly available data such as information you share on social media.

If you choose not to provide us with personal data, we may be unable to provide some services to you. For example, without your email address we will not be able to email you.

(2) How do you collect personal data?

We may collect your personal data from you in the following ways:-

  • Information you provide to us when you buy from us or ask us to provide goods to you.
  • Forms you complete, such as when you register with us.
  • The information you provide when you communicate with us such as by email or telephone.
  • Information you provide when using our website (such as when you ask us to help or provide support or give us feedback) or social media (for example, you may comment on one of our blogs or social media posts). 
  • Any surveys or feedback requests which you choose to complete or competitions which you choose to enter.
  • Information we receive when you visit our website from another website or from social media (such as LinkedIn or Twitter).
  • If one of the people who work for us give us your contact details as their referee or emergency contact.
  • Automated information about your visits to our Website which will include (but are not limited to) your IP address, online tracking such as location, browser and type of device you use, as well as automated technology which collects technical information about your equipment and internet use (please also see our Cookie Policy).


(1) How do you use personal data?

We collect and use personal information in a variety of ways, including when we:

  • Supply you with goods you have asked us for and to fulfil our contractual obligations to you.
  • Send you any information you have asked for or which may interest you, where you have consented to this happening, or information we need to tell you about.
  • Manage our relationship and communicate with you, including letting you know about important changes.
  • Deal with any request for help or answer your queries and customer support generally.
  • Interact and respond to you on social media.
  • Give you the best user experience and to enable you to participate in any interactive features of our Website.
  • Ask third parties to provide services to us including professional advisors, IT (including cloud providers), marketing, and outsourced services to help run our business properly and efficiently.
  • Have your consent where applicable (for example, any marketing where your consent is required).
  • Fulfil our contractual obligations to suppliers and other third parties.
  • Assess your ability and suitability if you wish to work with or for us.
  • Comply with regulations and legislation.
  • To analyse and monitor how our Website is used and to help us to administer it (including security and fraud detection) and to run our business generally.
  • Manage our business properly and efficiently.
  • Have other legitimate interests to do so.

(2) What is the lawful basis for processing my personal data?

The law says that we cannot process (collect, use or store) your information unless we have a lawful basis for doing so. There are several lawful bases which we rely on, including:-

  • Consent - when you agree that we can use your personal data in a particular way. You can withdraw your consent at any time by emailing if you change your mind).
  • Contractual obligations – to fulfil our contractual obligations to you or because you have asked us to do something before we enter into a contract together.
  • Legal obligation – when the law says that we must, such as for tax reasons.
  • Legitimate Interest - Sometimes we will process your data when, for example, it is in our legitimate interests to do this and these interests are not overridden by your data protection rights.

(3) Who do you share personal data with?

There may be times when we must share your personal data with others, for example, where the law requires us or to enforce our rights or protect others. We may also share your data to:-  

  • Allow third parties to provide services to us. For example, organisations who host our websites, so they stay online and are secure and organisations who provide us with email services so we can send and receive emails.
  • Meet our legal and regulatory obligations such as to HMRC for taxation purposes.
  • When selling our business or carrying out associated business activities.

Otherwise we will only share your personal information if you have consented to this.

Where relevant, we take all steps required by law to protect personal data such as, for example, having written agreements with those third parties.


(1) Your Rights

The law gives you certain rights in relation to your personal data and to exercise or discuss these rights contact Sasha Gupta at

Your rights depend on our reason for processing your information but may include the following:

  • Access your personal data
  • Rectify your personal data if it is inaccurate or incomplete
  • Ask us to erase your personal data and prevent processing in specific circumstances
  • Restrict processing of your personal data in certain circumstances
  • Data Portability - obtain and reuse your personal data for your own purposes across different services
  • Object to processing your personal data in certain circumstances

For more information about your rights you can visit the Information Commissioner’s website visit  where you can find detailed information about each of those rights


Unless you have specifically agreed otherwise, we will only keep your personal data for as long as it is

  • Necessary for the purposes for which the personal data are processed
  • To enable us to comply with our legal obligations, for example for tax purposes


You may visit or leave our Website by clicking a link to or from another website or platform operated by others (third parties) and we are not responsible for those websites or platforms – for example, you may use social media icons (such as Twitter). If you do this, please also take the time to read the relevant privacy information provided by other websites/platforms because they may be different. Your information will only be shared where you have agreed to allow this.


We also collect information which does not identify you (non-personal information). This includes the type of internet browser you use or the website from which you linked to our website.

We may also aggregate information which you have submitted to us (for example, your age and the town where you live) which is anonymous - you cannot be identified from this information. We share this aggregate information with third parties to help us run our Website and business effectively.

We use cookies – please read our Cookie Policy 

9            GOOGLE ADWORDS

Our website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site.

Using Google AdWords means that we can advertise to previous visitors who have begun but not completed an action on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party sellers, including Google, use cookies to serve ads based on someone’s past visits to our website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policies (you can find Google’s Privacy policy here).




By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.


(1) Contacting us 

If you have a complaint, please contact Sasha Gupta

By Post/mail: Sasha Gupta, Cheeky Zebra, 163 Peartree Road, Derby DE23 8NQ

By Email: